Premium Chick is solely owned by Deangela Provo. I am a High school graduate stepping into my first year of university at Ryerson. All my clothing is designed and hand-created by myself. My design inspirations comes from Toronto urban street styles, Africa Jamaican Canadian heritage, urban music and influences from my Black-Canadian fashion mentors. Being a young, black female in a very high demand industry has some advantages; 2020 when I started my business seemed to be the year where the local community and local government were investing time into supporting young black youth and black businesses. I take pride in the quality of my work.