Premium Chick is proudly owned and operated by Deangela Provo. As an Afro-Indigenous entrepreneur, I draw inspiration from my Jamaican-Canadian heritage, African roots, and Toronto’s vibrant urban street style. My designs blend cultural pride with contemporary fashion, reflecting the resilience and creativity of my community.
Since launching in 2020, Premium Chick has been more than a brand—it’s a movement of empowerment and self-expression. Every piece is thoughtfully designed and hand-created by me, with a focus on quality, authenticity, and representation.
Being a young Black woman in a competitive industry comes with challenges and opportunities. The support from my local community and initiatives uplifting Black entrepreneurs have been instrumental in my journey. Today, as a university student and advocate for youth empowerment, I continue to use my platform to inspire others, blending my passion for fashion with a deep commitment to cultural and social impact.
